For years, the traveller's experience has been associated almost exclusively with physical space: a nice bungalow, well-maintained facilities and a privileged location. Today, that is still important, but it is no longer everything. Today's travellers are looking for something deeper to create those memorable experiences. They want to feel accompanied and valued in every interaction, from the first contact to after their departure. The experience is no longer defined solely by what is...

In the hospitality industry, providing a flawless customer experience  is not always easy. Enquiries about bookings, services, schedules or incidents come in at all hours, and staff cannot be available all the time. This is where an intelligent AI chatbot  becomes a strategic ally: it is not a cold robot, but a 24/7 assistant that accompanies guests at all times and facilitates the team's operations. What is a chatbot and how can it help your resort? A chatbot  is a virtual assistant that...

On Tuesday 25 November, Uplaan attended the 2nd Trobada de Nadal organised by Campings Tarragona , an initiative that brings together owners, managers and collaborating companies in the sector to strengthen the professional community and share perspectives on the future of outdoor tourism. The event was held at Castell de Tamarit , an iconic castle that allowed attendees to enjoy a tour of the interior and unique views of the Tarragona coastline. During the day, the ‘ Official Sponsor 2025 ’...