Uplaan takes part in SmartCamping alongside Grup Blasi and Playa Montroig

Uplaan took part in SmartCamping, the professional event dedicated to digitalisation and technology in the camping sector, held at Tamarit Beach Resort (Tarragona). The event brought together managers, technology companies and tourism experts to share experiences, discuss current challenges, and explore the opportunities that innovation brings to campsite management.

During the event, Uplaan led the round table “How to improve the customer experience with digital tools”, a space for reflection on the key role of technology in the relationship between campsites and their guests.The session featured Pol Castarlenas, Commercial Director at Uplaan, together with Sergi Novell Marín, Operations Director at Grup Blasi, and Alejandro Giménez Martínez, Director of Playa Montroig Camping Resort.

The discussion provided an opportunity to delve into how digital solutions can optimise daily management, improve customer communication and deliver a more agile, personalised and connected experience. Success stories in the implementation of digital tools were also highlighted, from process automation to the centralised management of services and bookings.

Participation in SmartCamping reaffirms Uplaan’s commitment to technological innovation and the continuous improvement of the customer experience, supporting campsites in their digital transformation. Through our technological solutions, we help establishments offer more sustainable, efficient and digitally aligned experiences for modern travellers.

With initiatives like this, we continue to strengthen collaboration among sector professionals and promote a smarter, more people-oriented outdoor tourism model.

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