Digitalising to better connect with the customer

During the SmartCamping event at Tamarit Beach Resort, several key figures in the sector —such as Sergi Novell (Grupo Blasi) and Alejandro Jiménez (Playa Montroig Camping Resort)— discussed, together with our Commercial Director, Pol Castarlenas, a shared challenge:

How to improve the customer experience through technology.

The conclusion was clear:

“Digitalising is not about replacing the human aspect, but enhancing it.”

Automating repetitive tasks allows teams to focus on what truly matters: personalised service, closeness, and the added value that define outdoor tourism.

Here are some of the insights shared by the speakers:

• Digitalisation is a human process before it is a technological one.

• Tools should adapt to each campsite, not the other way around.

• Customer data and feedback are essential to improve day by day.

• Well-applied technology multiplies efficiency and enhances the guest experience.

“Digitalisation should not replace the essence of camping. It should enhance it.”

At Uplaan, we continue to promote meaningful digitalisation: connected, sustainable, and people-centred.

Request a demo on our website or contact us via info@uplaan.com | +34 93 122 89 58.