The new camper isn’t like before: is your campsite ready?

For years, camping meant disconnection, nature and simplicity. But times have changed, and so has the traveller’s profile. Today’s camper isn’t just like before: now they’re digital, demanding and hyperconnected.

What is this new camper profile like?

The new customer blends a love of nature with digital-era expectations. Their habits say it all:

• Finds destinations on social media

• Compares campsites on platforms like Google, Booking or Pitchup

• Books online, often from their mobile phone

• Expects a check-in without paperwork or queues

• Values Wi-Fi, access to apps, and real-time information

• Leaves reviews that influence future bookings

This camper seeks comfort, efficiency, and transparency — without giving up the charm of nature.

Why adapt?

Because those who don’t will lose competitiveness. Digitalisation allows you to:

• Streamline internal processes and reduce repetitive tasks

• Improve customer experience even before arrival

• Boost the establishment’s online reputation

• Gain data that helps with better decisions

• Stand out in an increasingly demanding market

And most importantly: secure loyalty from a new generation of campers who value sunsets as much as managing their stay via mobile.

How to start?

You don’t need to make huge investments all at once. The key is to take strategic steps:

• Offer online booking and check-in

• Implement a digital campsite management system (PMS)

• Use QR codes for maps, rules and services

• Collect and analyse customer feedback

• Invest in strong connectivity and digital signage

• Opt for an all-in-one campsite App

The future of camping is digital — and it has already begun.

Campers are changing. The question now is:

Is your campsite ready for them?

For more information, request a demo on our website or contact us via info@uplaan.com | +34 93 122 89 58.